As charity partner to Down Syndrome Ireland, MACE was fully on board to support their annual Purple Run in Phoenix Park on the 24th March 2018 in order to raise awareness for the charity and World Down Syndrome Day.

On the morning of the run, almost 1,300 people arrived to a sunny Phoenix Park to participate in this year’s Purple Run. This number included MACE retailers, BWG staff, friends and family members. As they arrived, the participants were able to get their faces painted, grab a coffee and perch themselves on various benches around the park, all while enjoying the beautiful sunshine.

Feeling of excitement

You could feel the excitement building throughout the park as the 1km and 5km runners and walkers were summoned to the start-line by the MC. Here they were led by the MC and MACE dancers in a fun and easy warm-up. Moments later, the claxon sounded and the races were underway!

The young boys and girls led the way, followed by adults, families and participants with prams. At the halfway mark of the 5km, participants got to enjoy upbeat songs played by a samba band and some even took a quick break for a selfie! The first runners flew over the finish line in what seemed like a matter of seconds!

Overall, the day was a great success and it was great to see volunteers and runners and walkers from across BWG and especially from our MACE stores.

“We were blessed with gorgeous sunshine for the Purple Run and it was great to see so many MACE retailers enjoying the occasion with their families,” Daniel O’Connell, MACE Sales Director. “We are delighted with our partnership with Down Syndrome Ireland and are looking forward to developing our relationship over the next couple of years. It was clear that everyone really enjoyed themselves and embraced the ‘fun’ element of the occasion.”

“I’m already looking forward to next year’s event.”


Mark O’Doherty, Head of Fundraising at Down Syndrome Ireland, was also delighted with the turn-out for this year’s event.

“It was really great to have the support of MACE this year and your involvement definitely contributed to its overall success. We really appreciated your help with the posters, promotion, product, T-shirts and volunteers (the teams on registration and t-shirts worked tirelessly under real pressure, and took it in their stride). To also have such a large group of participants from MACE was wonderful,” said Mark.

Our charity partnership with Down Syndrome Ireland also worked really well for the MACE brand and the Purple Run received a lot of publicity for the event in press and digital and social media. The Irish Times online, The Irish Daily Mail and the Irish Examiner all covered the Purple Run press launch.